Kylie Jenners’ Hyperreality

Technology has rapidly advanced, and through this it has helped us connect to all people in the digital world. The hyperreality appearance of the new media is identified by the presence of communication and technology. We are all connected through the virtual world where we are manipulated from the real world into a fantasy world. In our modern world today, this is strictly perpetrated through popular digital service platforms. 

On these digital platforms, we are likely to see a lot of people living a fake image to try and fit within the pressures of society. There are approximately 80 million people utilising technology and using it in a way of their choice. We are more understanding of the hyper world through the use of technology, and in this way we become connected and engaged in the world we live in. The hyper reality world is a state in which we cannot differentiate our reality from fantasy. For example, the photos posted on social media portray different meanings. Some photos posted on social media have a hyperreality meaning, just like a selfie photo is the mode of literally a photo, but the photo shows that its user is representing themself and the result of that is not only as themself but also to attract other users.

One of the major visual articulations that are known on social media from photos uploaded into social media is the amount of “likes” achieved. The “like” itself is an indication of self-existence in the social media world. Most people are competitive in order to show their most attractive photo to another individual. This tends to make people think that the virtual world exists. This circumstance is controversial as the hyperreality world keeps us away from the real world and literally feeds away from reality.

As technology rapidly advances, it means that kids growing up today, it makes it harder to imagine a time without them glued to their devices, or even a social media platform. Today, the over obsession of social media and digital devices has made the web look and feel like the real world. The divide between reality and fantasy has disintegrated. When teenagers usually post happy photos, it generally conveys their isolation in real life. Meeting new people that are crazily caught up on the media, can often mean that their personality is completely different on social media and in the real world. We literally live in a simulation era where the reality is not known, but it is manipulated. 

As a young person today, I know that we are all surrounded by celebrity culture that’s hard to compete with and could really have a negative impact on our own self perception. From starting in fashion magazines to now Instagram, Snapchat, the hyper world of airbrushed images, we have never had so much access to celebrities. Jean Baudrillard’s theory of the hyperreal can be reviewed as ‘contemporary society is filled to the brim with signs and representations of things that are so far removed from the thing itself’.

For example, let’s take Kylie Jenner, her instagram story filter that promoted her brand, ‘Kylie Cosmetics’ was revealed by modifying users’ faces to the max and letting them “try on” Kylie products through their phone.

This was being portrayed from the idea  that you can view your face as an edited image and you’ll fall in love and go buy her product to look exactly like something you are not.

The relationship between a human being and digital technology has led human civilisation to an unstable mindset. Hyper reality is a condition where life moments have been contaminated with reality, where dreams try to be achieved in places they cannot be. The virtual media should be a place that’s used carefully to stop the negative effect from the overflow of self image, less interaction and self isolation. It affects our social relation to the real world and basically people nowadays prefer the virtual world over the existent dreams of reality. 

References:

Knowledge E. 2022. Visual Hyper Reality of Teenagers in Social Media With Photographs as Communication Media https://knepublishing.com/index.php/KnE-Social/article/view/904/2334 [accessed 24 May 2022]

Forbes. 2020. Welcome To Hyperreality: Where The Physical And Virtual Worlds Converge https://www.forbes.com/sites/kianbakhtiari/2021/12/30/welcome-to-hyperreality-where-the-physical-and-virtual-worlds-converge/?sh=629217305028 [accessed 24 May 2022]

Dove. 2019. Celebrity culture: sorting reality from hyper-reality https://www.dove.com/arabia/en/dove-self-esteem-project/help-for-parents/media-and-celebrities/sorting-reality-from-hyper-reality.html [accessed 24 May 2022]

The beauty critic. 2018. A Beautiful Matrix: Beauty, Social Media, and the Hyperreal http://saffron-sugar.com/2018/08/16/beauty-social-media-hyperreal/ [accessed 24 May 2022]

Lectures referenced:

Wall, T 2022 ‘Internet Paradigm IV: Hyperreality, Simulation, Spectacle (Part 1: The Unreal)’, YouTube video BCM112, University of Wollongong, viewed 25 May 2022

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